A little about Amy.

-Do what you love and love what you do.-

Professional Overview.

A Passion and Expertise in Marketing

I am an award winning marketing leader who is experienced in lead generation, advertising, direct mail, tradeshows, sponsorships, external and internal communications, customer care, and sales team support. I’ve done just about everything there is to do in marketing, but I thrive on building high-performing teams with strong interpersonal relationships. Key factors in my success and achieving goals are analytical problem solving, creativity, and ingenuity.

Strategic Creativity.

A critical skill in marketing, people think of creativity as something people have or they don’t. I believe that creativity is a discipline. Anyone can be creative in their field, however, many times we don’t let our gaurd down enough to make room for unique ideas. We worry about what others might think or that an idea is silly. Once we get past being uncomfortable and understand that no idea is stupid, it’s just a jumping off point to something that could be great, creativy flourishes.

Amy's Skills.

Creativity. Leadership. Execution.

Leadership
Leadership is a big part of who I am. While a leader isn’t always a manager, this is an area where I excel. My passion is growing motivated individuals into high functioning and highly effective teams.

 

 

Creativity
A critical skill in marketing, people think of creativity as something people have or they don’t. I believe that creativity is a discipline. Anyone can be creative in their field, however, many times we don’t let our gaurd down enough to make room for unique ideas. We worry about what others might think or that an idea is silly. Once we get past being uncomfortable and understand that no idea is stupid, it’s just a jumping off point to something that could be great, creativy flourishes.
Branding
Branding is a strategic process that can be complicated, however taking methodical approach can make the process much more managable. In order to build a strong brand, understanding the purpose and core values of the company or individual for which you are building a brand is crucial.

Adobe Creative Cloud
While I am not a designer, I do have an intermediate knowledge of InDesign, Photoshop, and Illustrator in the Adobe Creative Cloud. My experience includes by is not limited to creation of graphics for corporate or sales presenations, event invitations, basic photo editing, and mock-ups of info graphics.
Content Generation
Generating and managing credible content can be a critical point for many marketing teams. Creating valuable content can be the difference between having a vistor on your website and generating a high quality lead. Content needs to be well thought out and designed to capture the lead not just explain the features of what you’re selling, but sell the value that the customer will experience from purchasing.
Photography
I have a love of photography and I am always making steps to get better behind the lense.  I have taken photos to use in marketing materials when stock photography could meet the needs of communication. I enjoy taking photos in my spare time as well, and all of the photos featured on this site, with the exception of one were taken by me.
Lead Generation
Lead generation is typically a cornerstone of marketing operations.  With a broad range of lead generation experience, I have lead and contributed to consistent year-over-year growth driven by marketing.  From traditional direct mail to digital marketing, simulatnious execution of initiatives on a multi-channel level has contributed to success.

Outside the Office

Born and raised in a small town and on a farm in Kansas, I don’t shy away from hard work. Working in marketing for almost 20 years, I am truly fortunate to do what I love.

In my time away from work, I enjoy cooking.  From finding a recipe for inspiration in my cookbook collection, to coming up with my own original recipe, I love being able to cook for the people I love as a creative outlet.

I have a love and appreciation for the fine arts. While my creativity is channeled mostly into marketing and cooking these days, I also enjoy taking in a touring national Broadway show, a live concert, or an art show whenever possible.